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110: Digital Footprints in a Competitive Market with Steve Spriggs, CEO, William Clarence Education



How strong is your school’s digital footprint?


In this episode, I’m joined by Steve Spriggs, CEO and Managing Director for the William Clarence Education Group.


We discuss the different ways of making the most of a limited marketing budget and about how a small team can work to make the most of a school’s digital footprint.


Steve’s background in finance and the commercial sector gives us an essential perspective on the importance of taking a digital-first approach with school marketing, as well as admissions and recruitment. He notes how important it is to stress test your digital footprint, as we move to the next five years post-covid.


I'm keen to know: how has the move towards increased digital marketing in our sector affected your work?


References and resources


Catch up with previous relevant episodes:

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