019: Craft your bursary strategy

(Podcast audio will load here shortly.)

In this episode, I explore how two of my passions can be combined: strategy and the importance of focusing your resources on the things that will make a difference, and bursary provision within independent schools and the way that it can impact on social mobility. I consider the questions that you need to ask and the options you have going forward as you craft your bursary strategy.

I begin by defining what I mean by bursaries and bursary strategies. I outline the differences between a bursary and a scholarship, and note the increasing shift towards means-tested bursaries in the UK and a subsequent shift towards fundraising campaigns and away from capital campaigns.

After defining bursaries, I look at the how the 'four building blocks of strategy' can help structure your thinking around strategy. I look at the strategic choices you need to make as you define your big picture, long term vision for bursaries in your school. I outline possible accelerators and sticking points: internal strengths and weakness and external opportunities and threats. I look at how you can identify the general approach to overcoming the sticking points and, finally, I reinforce the importance of an action plan.

Episode highlights

  • Defining Bursaries (01:40)

  • Four building blocks of strategy (04:42)

  • Your vision and strategic choices (05:18)

  • Accelerators and sticking points (17:14)

  • Identifying the general approach (22:23)

  • The importance of an action plan (23:26)

References and resources

Episode 004: The outlook for commercial income with Andrew Cook, Repton School at: http://www.consultjuliet.co.uk/004

Episode 009: Reimagining your fundraising case for support at: http://www.consultjuliet.co.uk/009

Episode 013: Strategy: Four essential building blocks (Strategy Toolkit 2) at: http://www.consultjuliet.co.uk/013

‘Rethinking Strategy in Independent Schools’ research report at: https://www.consultjuliet.co.uk/rethinking-strategy

Discover all the Series 1 episodes at: www.consultjuliet.co.uk/podcast

Sign up to Juliet Corbett’s newsletter at: www.consultjuliet.co.uk/signup

Find out more about Juliet Corbett’s work and discover a host of free resources at: www.consultjuliet.co.uk

Bursts of fresh thinking straight into your inbox

Sign up for some fresh thinking on income generation for your independent school. New insights and analysis of trends across fundraising, marketing and commercial ventures, all sent straight to your inbox.


(You'll see a thank you message when this form is submitted - if you don't see this message please try clicking 'Sign me up' again.)

I care about your data and privacy. You will be able to unsubscribe at any time.

  • LinkedIn Social Icon
  • Twitter Social Icon

Exeter, Devon, United Kingdom


+44(0)7980 866 925

© 2021 Juliet Corbett Consulting