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115: Strategic Social Media

This week’s episode is all about making sure your social media posts are strategic, so that they work for you. To narrow the scope, I’m addressing your Development Office use of social media. You will find lots that will be applicable to other departments and teams within your school too.

Social media is just one strand of how you are communicating with your key audiences. This episode talks you through three strategic choices. I’ll help you see how setting objectives for your social media activity and measuring impact can be worthwhile stages in your fundraising process.

As a school, you may be looking to enhance your brand loyalty with alumni and this episode can help you understand how to use social media for this purpose too, with long-term success.

References and Resources

Catch up with this relevant episode Episode 022: Social marketing for schools

Demographic research:

Posting frequency and timing:


Daily hashtags:

Work with Juliet Corbett


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