070: Your school's unique selling point

In this episode, I discuss USPs (Unique Selling Points) which are features of your school that makes it stand out from the crowd. In such a competitive marketplace, identifying your school's USP is highly beneficial.

I start by detailing the key components of a good USP and the pain points that many schools encounter when trying to define theirs.

I then discuss the value of USPs and why they are worth pursuing and defining.

Finally, I conclude by sharing how you can find your school's USP and how you can utilise your school community to identify the emotion-driven aspects of your school that really make you stand out. References and Resources Catch up on previous podcast episodes at www.consultjuliet.co.uk/podcast Download your copy of the free eBook ‘The Strategic Independent School Leader’ at www.consultjuliet.co.uk/ebook