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070: Your school's unique selling point

In this episode, I discuss USPs (Unique Selling Points) which are features of your school that makes it stand out from the crowd. In such a competitive marketplace, identifying your school's USP is highly beneficial.

I start by detailing the key components of a good USP and the pain points that many schools encounter when trying to define theirs.

I then discuss the value of USPs and why they are worth pursuing and defining.

Finally, I conclude by sharing how you can find your school's USP and how you can utilise your school community to identify the emotion-driven aspects of your school that really make you stand out. References and Resources Catch up on previous podcast episodes at Download your copy of the free eBook ‘The Strategic Independent School Leader’ at


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