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090: Can we fundraise without a clear school strategy?

Many Directors of Development ask me this: Can we fundraise without a clear school strategy?

Without a clear, shared school strategy:

- often fundraising projects keep changing

- this means the fundraising messaging keeps changing

- and we can get drawn off into non-fundraising tasks

It can be hard to lead fundraising in these circumstances.

In this episode I unpack:

- why it's important for fundraisers to have a clear school strategy

- the essential elements you need in a school strategy

- three options for how to move forward References and Resources

For support with the Ukraine crisis and the wider impact it can have on your school, take a look at my new resource: Preparing for economic downturn: A checklist for private schools

Catch up on previous podcast episodes at


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