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147: Mastering SWOT

Updated: Sep 4, 2023

SWOT is a critical strategy analysis tool. It encourages high-quality strategic thinking which results in decisions being made and action taken.

But SWOT is often misunderstood. Having sailed through the internal Strengths and Weaknesses, people often continue to consider the Opportunities and Threats through an internal lens. However, it's critical that you consider these from an external point of view: looking for external trends that act as opportunities and threats.

Take a listen to this essential replay episode for my top tips. They’ll guide you in completing your SWOT analysis with specificity.

Let me help you structure your strategic thinking and inform your decision making. Get ahead of the game. It’ll be worth it!

References and Resources:

Episode 048: Scanning your environment (

Find out more about working with Juliet:


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