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139: Building your Legacy Fundraising Programme

In this episode, the topic is Legacy Fundraising and how to establish a programme that enables you to ask others to leave a gift for your school in their Will.

We often feel awkward talking about death. Listen to hear how we might burst the myth that it’s always a difficult conversation to have with potential donors. Legacy fundraising is based around building trust with those donors and communicating the positive impact that their legacy contribution could have.

Have you considered setting up a Legacy Society? Simple, but effective, this can be a tremendous way of connecting your alumni and donors. Building a sense of belonging for members under a stewardship model and anticipating the long term benefits of a legacy gift is a good way to go for schools, in my experience.

But a Legacy Society on its own isn't enough to grow your legacy programme - listen in for the other key elements you need to put in place.

References and Resources:


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