In this episode, I am joined by Susie Baker, Director of Waynflete Office, Magdalen College School, Oxford. We discuss a whole range of fundraising issues around bursaries and particularly focus on the shift from fundraising for immediate bursaries to endowment fundraising. Susie has raised £3 million to build a sixth form centre and is now working towards an impressive goal of £15 million, specifically for endowment to secure the future provision of bursaries. We discuss how to build effective partnerships with donors to make them feel that they are truly playing a role in the school's success.
The key to this is being transparent in letting them know where their donation is going and the difference it is making within the school community. We also talk about the power of storytelling in a fundraising campaign and how it can compel people to get behind your cause and become donors. This emotional narrative can be used to tell stories from different parts of your community and how the fundraising is impacting them.
References and Resources
For more on giving circles check out: Episode 44: Building up regular giving with Fran Malarée, Fellow and Development Director, Churchill College Catch up on previous podcast episodes at www.consultjuliet.co.uk/podcast Download your copy of the free eBook ‘The Strategic Independent School Leader’ at www.consultjuliet.co.uk/ebook
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