Learn about the four building blocks which underpin a robust strategy: vision, sticking points, guiding policy and coherent actions.

This is the third post in a four-part series looking at developing a social media strategy. This post covers selecting the right social media tools (stage 5) and implementing your strategy across multiple platforms (stage 6). Part 1: the social media planning cycle, listening (stage 1) and setting goals (stage 2). Part 2: general strategies (stage 3) and identifying target audiences (stage 4) Part 4: monitoring (stage 7), fine tuning (stage 8) and creating your strategic plan

This is the second post in a four-part series looking at developing a social media strategy. This part covers general strategies (stage 3) and identifying target audiences (stage 4). Part 1: introducing the social media planning cycle, listening (stage 1) and setting goals (stage 2). Part 3: selecting the right tools (stage 5) and implementation (stage 6). Part 4: monitoring (stage 7), fine tuning (stage 8) and creating your strategic plan. Stage 3: Finding social media strat

It always surprises me, but I frequently come across medium-sized organisations without a social media strategy. They are posting content frequently, but without a strategy it often ends up being unfocused and doesn’t reflect the organisation’s overall objectives. So I thought it would be useful to share my thoughts on how to develop a good social media strategy and luckily I’ve found the perfect step-by-step approach we can work through together. Introducing the social media

All of us have the ability to think strategically but, as with any skill, it comes more naturally to some than others. The good news is that we can all get better at strategic thinking with a better understanding of what it involves and with practice. I was recently explaining what I mean by ‘strategic thinking’ to a number of Heads of independent schools as part of a research project, and realised that there is no easy-to-remember framework to help teach people how to think

Sometimes I think we get carried away by social media hype and forget to question the myths out there. So here I bust open three social media myths and show you how understanding the truth can propel your social media strategy to the next level. Myth 1: Social media promotion is free Yes, access to most social media platforms is free but that doesn't mean that social media promotion comes without a cost. Staff time is one of the biggest costs involved, but where social media

This is the final post in a four-part series looking at developing a social media strategy. This post covers metrics and monitoring (stage 7), fine tuning (stage 8) and pulling it all together into a strategic plan. Part 1: the social media planning cycle, listening (stage 1) and setting goals (stage 2). Part 2: general strategies (stage 3) and identifying target audiences (stage 4) Part 3: selecting the right tools (stage 5) and implementation tips (stage 6). Stage 7: Monito